Selena wants you to feel good in without hiding what makes you unique – this is what Rare Beauty stands for
Rare Beauty is so much more than just a beauty brand because it can make an impact! “I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.” – Selena Gomez, Rare Beauty founder.
Rare Beauty is breaking down unrealistic standards of perfection
In an Instagram post Selena opened up that she worked 2 years to create Rare Beauty products, from the shape of brushes to 48 colors of shades Selena created it by herself considering her own, many years, experience with various makeups. Being in the industry from 7 years old Selena tried a lot of cosmetics and there wasn’t anyting she liked. She wanted to create weightless, hydrated, easy to use and eco frendly beauty products.
“Rare Beauty it’s something I’m really proud of” – Selena Gomez.
Use innovative digital system to find best shade for your skin color, just use slider to change the tone.
Try it out on www.rarebeauty.com
Makeup can be an accessory that complements what’s beautiful and unique about you
Take a quick look at the collection
Together we’re building a safe, welcoming space in beauty and beyond
The mission of Rare Beauty is to help everyone celebrate their individuality by redefining what beautiful means and want to promote self-acceptance and give people the tools they need to feel less alone in the world.
The Rare Impact Fund
As its been already said that Rare Beauty is so much more than just a beauty brand and one of the projects of Selena and Rare Beauty is “The Rare Impact Fund”
“The Rare Impact Fund” is a charity foundation which goal is to raise over $100 million over the next 10 years and adress them to help mental health services all around the world & to increase access to mental health resources! From the 1st Rare Beauty product sold onward, 1 percent of sales will go directly to the “Rare Impact Fund” as well as donationas from various partners.
“We are cultivating partnerships with leading foundations, nonprofits organizations, and companies to make a measurable global impact” – Rare Beauty.
Rare Beauty has also created the Rare Beauty Mental Health Council, composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact.
To learn more about “Rare Impact Fund” and “Rare Beauty Mental Health Council” please visit: www.rarebeauty.com
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