26 July: Selena announced the release of her brand new perfume by Rare Beauty

Selena presents her brand-new ‘Rare Beginnings’ perfume by Rare Beauty, which will be out on August 7!

26 July: check out new video of Selena promoting her new ‘Rare Beginnings’ parfume by Rare Beauty out August 7. pic.twitter.com/lShRiRaKjC

— Wasa Miroshnichenko (Fan account) (@SELENATORSS) July 26, 2026