16 March: Selena announced her new foundation by Rare Beauty

Selena announced her new ‘True to Myself Natural Matte Longwear Foundation’ that comes in 48 shades that will be available from April 2 at Sephora stores!

‘From my wedding to the Sunset Blvd music video, to red carpets, and even quiet days at home…I’ve been wearing my new @RareBeauty foundation through it all. It self-primes, self-sets, and looks better as the day goes on. I’ve waited a long time to share it with you, and I’m SO excited I finally can.’ – Selena

16 March: new promo video with Selena for the new foundation by Rare Beauty. pic.twitter.com/tRsYUFZ8x4

— Wasa Miroshnichenko (Media acc) (@SELENATORSSMDA) March 16, 2026

16 March: check out new promo video of Selena showing off her new foundation by Rare Beauty. pic.twitter.com/YuEBv2Kjrn

— Wasa Miroshnichenko (Fan account) (@SELENATORSS) March 16, 2026

16 March: new video with Selena for Rare Beauty shared by SnaceNK via TikTok. pic.twitter.com/iBdJy25mQD

— Wasa Miroshnichenko (Fan account) (@SELENATORSS) March 16, 2026