1 February: Selena celebrates the release of Rare Beauty at Ulta Beauty in California

Check out new pictures and videos of Selena celebrating the launch of Rare Beauty at Ulta Beauty stores tonight, February 1, in El Segundo, California.

More pics: gallery.armyofselenagomez.com

1 February: Selena celebrating the release of Rare Beauty at the Ulta Beauty stores tonight in Los Angeles. pic.twitter.com/82rl2MrdWK

— Wasa Miroshnichenko (Fan account) (@SELENATORSS) February 1, 2026

1 February: Selena celebrating the release of Rare Beauty at the Ulta Beauty stores tonight in Los Angeles. pic.twitter.com/vPXPfWsoEb

— Wasa Miroshnichenko (Fan account) (@SELENATORSS) February 1, 2026

1 February: Selena celebrating the release of Rare Beauty at the Ulta Beauty stores tonight in Los Angeles. pic.twitter.com/LD151CkxBU

— Wasa Miroshnichenko (Media acc) (@SELENATORSSMDA) February 1, 2026

1 February: new video of Selena celebrating the release of Rare Beauty at the Ulta Beauty stores tonight in Los Angeles. pic.twitter.com/q24Fbubh5E

— Wasa Miroshnichenko (Media acc) (@SELENATORSSMDA) February 1, 2026

1 February: new video from behind the scenes with Selena for Rare Beauty x Ulta Beauty promo. pic.twitter.com/IqbjdlPSlV

— Wasa Miroshnichenko (Media acc) (@SELENATORSSMDA) February 1, 2026

1 February: new video of Selena celebrating the release of Rare Beauty at the Ulta Beauty stores tonight in Los Angeles. pic.twitter.com/E0NDLLMkEZ

— Wasa Miroshnichenko (Media acc) (@SELENATORSSMDA) February 1, 2026