5 January: Rare Beauty to launch at the Ulta Beauty from February 1st!
According to information from the source WWD Magazine, Rare Beauty will be launching at all the Ulta Beauty stores nationwide from February 1st!
‘Im so excited to bring Rare Beauty to Ulta Beauty. I started Rare Beauty to help people feel seen and celebrated as they are. This brand is about accepting yourself fully and embracing all the things that make you, you. Expanding means we get to share that mission with even more people, and that makes me really proud.’ – Selena

‘Rare Beauty is coming to Ulta Beauty This means even more opportunities to experience Rare Beauty in person. I’m beyond grateful for this community, none of this would be possible without you. Thank you, thank you, thank YOU!!!’ – Selena



5 January: new video of Selena for Rare Beauty’s launch at the Ulta Beauty stores nationwide. pic.twitter.com/r1ANEAKDNi
— Wasa Miroshnichenko (Fan account) (@SELENATORSS) January 5, 2026
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