Check out posts from @rarebeauty on Instagram from 3 and 4 September

@rarebeauty: Introducing With Gratitude Dewy Lip Balm: a hydrating balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you. Try them in all 8 shades! Tap the image to set a reminder to get notified the minute it’s here.

@rarebeauty: Drum roll for the moment you’ve all been waiting for…. 🥁 Rare Beauty has officially LAUNCHED & WE’RE LIVE!! 🎉 Comment below which product you’re most excited to try!

Pictured above, L to R:
Soft Pinch Liquid Blush
Perfect Strokes Matte Liquid Liner
Liquid Touch Weightless Foundation
Liquid Touch Brightening Concealer
Blot & Glow Touch-Up Kit
Lip Soufflé Matte Lip Cream

Available now @sephora, #SephoraInJCP, and

@rarebeauty#RareRoutine: Launch Night Edition

Social Media Manager @amanirakeia and Global Stylist @cynth_pop share their #rareroutines in honor of the launch of Rare Beauty!🎉❤️

@rarebeauty: Not only is our Liquid Touch Weightless Foundation buildable for medium to full coverage, but it’s also breathable enough for a second-skin feel. Available in 48 shades. Not sure where to start? We’ll help! Find your match with our Foundation Shade Finder on

@rarebeauty: Instead of a photoshoot with a professional photographer and makeup artist, we sent each individual our Liquid Touch Weightless Foundation , Liquid Touch Brightening Concealer , and Always An Optimist Illuminating Primer , had them apply it themselves on their own at home, and send us a photo from their iPhone. The results are. 🤩 It’s really that easy to use!
Now it’s your turn: Snap a photo wearing Liquid Touch Weightless Foundation or Liquid Touch Brightening Concealer, mention your shade, and tag us with #rareroutine. ❤️

Available now only @sephora, #SephoraInJCP, and

@rarebeauty: Did you know that Liquid Touch comes in 48 shades of foundation AND concealer. Your foundation shade = your concealer shade.
Your concealer shade = your foundation shade.
Simple. 🤗

@rarebeauty: Community First Impressions 👀

We sent products to a few of you early (thanks for keeping a secret!) Here’s a look at your first impressions.❤️


@rarebeauty: Pigment so intense, one swipe does the job with our airy, weightless Lip Souffle Matte Cream💋
Shades pictured above, L to R ⬇️

@rarebeauty: If dewy is what you’re looking for, these have your name on them 💦 Made with our botanical blend of lotus, gardenia, and white waterlily, all of these products help soothe, calm, and nourish skin.

Pictured above, L to R:
With Gratitude Dewy Lip Balm in Thankful
Soft Pinch Liquid Blush in Joy
Positive Light Liquid Luminizer Highlight in Transcend
With Gratitude Dewy Lip Balm in Honor

@rarebeauty: Look on the bright side, all day, every day. ✨ Our Positive Light Liquid Luminizer Highlight is packed with light-reflecting pearl particles for a soft, luminous finish. Dab it on across the high points of your face for instant radiance, or mix it with your foundation for a fresh, all-over glow.

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