29 July: Selena presents her new Rare Beauty fragrance
Selena took to Instagram to officially annouce her new fragrance by Rare Beauty.
‘I wanted to create a scent that could evolve with the moment. Rare Eau de Parfum goes from quiet mornings at home to a night out with my friends and always feels just right. Rare Eau de Parfum is warm and decadent with a touch of spice with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood. It’s personal and made to be layered. Pair it with our Fragrance Layering Balms to create a scent that’s all your own. Make every moment rare. Launching August 7 and on the Sephora app August 6.’ – Selena

29 July: Selena via IG:
— Wasa Miroshnichenko (Fan account) (@SELENATORSS) July 29, 2025
‘Rare Eau de Parfum is warm and decadent with a touch of spice with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood.’ – Selena pic.twitter.com/mKcuw3dK6E
29 July: Selena via IG:
— Wasa Miroshnichenko (Fan account) (@SELENATORSS) July 29, 2025
‘It’s personal and made to be layered. Pair it with our Fragrance Layering Balms to create a scent that’s all your own. Make every moment rare. Launching August 7 and on the Sephora app August 6.’ – Selena pic.twitter.com/E7a8YIcDCf
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