10 October: Selena celebrates World Mental Health Day

Selena took to Instagram to celebrate World Mental Health Day, as all proceeds from any Rare Beauty purchase goes directly to the Rare Impact Fund all day today.

‘The countdown is over because TODAY (10/10) @sephora is donating 100% of @rarebeauty global sales to the Rare Impact Fund for 24 hours!​
​Every purchase of a Rare Beauty product will go towards expanding access to mental health resources and support for young people around the world. Your support means so much to me and I couldn’t be more grateful to have the opportunity to #MakeARareImpact for the second year. Thank you, ily guys​’ – Selena