1 October: Selena announces that Sephora will be donating proceeds from Rare Beauty sales on World Mental Health Day

As October 10 is a ‘World Mental Health Day’, Selena took to social media to announce that on this day, Sephora will be donating 100% of proceeds from Rare Beauty product sales to the Rare Impact Fund!

‘It’s happening again🥹 I couldn’t be more grateful to share @sephora is partnering with @rarebeauty to donate 100% of Rare Beauty global sales to the Rare Impact Fund on World Mental Health Day, October 10th. For 24 hours, ALLLLL sales (both online and in-store!) will go towards increasing access to mental health resources and education for young people around the world. The Rare Impact Fund began before we ever launched a product. Over the past 4 years, we have provided resources to 26 grantees globally who are doing incredible work. We couldn’t do this without your support, and it means the world to me that Sephora is joining us in our mission!
Hold your cart until 10/10 😉 Together, let’s #MakeARareImpact!’ – Selena