25 March: Selena officially launched new Soft Pinch Luminous Powder Blush by Rare Beauty

Selena officially launched the new Soft Pinch Luminous Powder Blush by Rare Beauty, coming in stores on March 28!

‘Creating Soft Pinch Luminous Powder Blush with my @rarebeauty team has been a dream. I wanted to capture the way we look when we radiate with confidence, and this does just that. It combines Soft Pinch’s weightless color and Positive Light’s glassy sheen to get the best of both worlds in a single powder. Coming March 28!’ – Selena via Instagram.

“There’s so much I love about both the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter!” Gomez tells PEOPLE of the two products that the brand combined to create the new blush. “I love that our liquid blush is super pigmented and lasts all day and that our highlighters give this amazing sheen that makes your skin look illuminated.”

“I’m a strong believer that positivity is contagious, and I love that our product names serve as little #rarereminders, each named after a kind word,” Gomez tells PEOPLE. “I’m very proud that our brand purpose extends to our product names and reflects our company values.”

“The biggest challenge was stopping at six shades!” she says. “What we developed are six beautiful shades that have a gorgeous sheen and will make you see blush in a whole new light,” Gomez says.

Source: people.com