10 October: Selena celebrates World Mental Health Day as Sephora donates 100% of the proceeds of Rare Beauty to the Rare Impact Fund

In honor of the World Mental Health Day, today all the Sephora stores will be donating all the proceeds from Rare Beauty purchases to the Rare Impact Fund to raise funds for mental health services for young people across the world.

@selenagomez: Today is World Mental Health Day (!!!) starting right now @sephora is donating 100% of @rarebeauty sales to the Rare Impact Fund for 24 hours only. ​

#MakeARareImpact today by shopping Rare Beauty only at Sephora. It would mean the world to me to have you join us in expanding access to mental health resources and support for young people around the world.