Selena looks pinky stunning while modeling for her new Soft Pinch Tinted Lip Oil by Rare Beauty, available March 30 worldwide or March 29 only at Sephora app.
Elle Magazine: What inspired you to create a lip oil? When do you personally use this over a standard lipstick or gloss?
Selena: The inspiration came from wanting to create a lip product that could create the same flush of color for lips that the Soft Pinch Liquid Blush creates for cheeks. The lip oil is a great daytime lip product when I want nourishing, long-lasting color that doesn’t need to be reapplied throughout the day. I love the Kind Words Matte Lipstick for a bold, more defined look, and the Stay Vulnerable Glossy Lip Balm on top of color, or when I just want to add a natural, glossy sheen.
Elle Magazine: Lip tints can be very hit or miss, and some can be quite sticky. When creating this with the team, what qualities were most important to you for Rare Beauty’s lip tint to have? What makes it different from other lip tints on the market?
Selena: It’s different from other lip oils because the transformative texture is unlike anything I have experienced in a lip oil. When applied, it goes on like a jelly but transforms into a hydrating formula. It’s special! Most lip oils I have tried have a smaller shade range because it’s hard to develop, but it was really important to us to create a wide range that would be flattering for any skin tone.
Elle Magazine: Which shade of lip tint is your favorite right now and why?
Selena: Happy! It’s so fun and bright (I’m wearing it in the campaign) and it’s inspired by one of my favorite liquid blush shades.
Elle Magazine: What tips do you have for using this product so that it best stays on? Any tips on how to find the lip tint shade that most flatters you?
Selena: Pairing the lip oil with my waterproof lip liner creates serious staying power. On its own, it’s long wearing and leaves lips with a soft stain for all day wear. Makeup is supposed to be fun, so there are no rules in selecting a shade. Since the collection is inspired by our Soft Pinch Liquid Blush, you can choose a shade that complements your favorite blush!
Elle Magazine: What was the inspiration behind the Alive With Color campaign? How did you choose the models who were part of it with you?
Selena: The lip oil is so fun and colorful, so we wanted images that reflected this, which is why everything is bright, and the images just make you feel happy. We worked with some models who had been in previous campaigns and some new models who are all beautiful and unique and reflected the fun nature of the product. We had so much fun on set!
Elle Magazine: It’s finally spring! What are your favorite Rare Beauty products and a look you’ve done with them that’s perfect for the new season?
Selena: The Positive Light Tinted Moisturizer is my go-to! It creates a beautiful, radiant finish and is the perfect base for liquid blush and cream bronzer. For a fun everyday look, I would top it off with the Soft Pinch Tinted Lip Oil.
Selena on TikTok: “Really excited for you to try my new @RareBeauty Soft Pinch Tinted Lip Oil. It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine. Available 3/30 at 12AM PT or shop it early only on the @Sephora app on 3/29 at 12AM PT.”