28 April: Selena announced that Serendipity joins the Rare Impact Fund!

Selena came online to officially announce that Serendipity joins the Rare Impact Fund and will be donating to mental health awareness sources all May long!

@serendipitybrands: @selenagomez with some exciting news from Serendipity! We’re thrilled to announce that for the entire month of May, we’ll be showing our commitment to support mental health awareness by partnering with the ever-important #RareImpactFund. For every pint of ice cream or product sold we’ll be donating $1 directly to the Rare Impact Fund — contributing to its mission to increase access to mental health resources for young people. Help support a truly worthy cause and make a delicious difference with a bite of Serendipity!