11 January: check out Selena’s open letter to the team of Rare Beauty

In an open letter to the team of Rare Beauty, which was posted on the back of the New York Times, Selena wanted to thank the workers of the brand for helping her making an impact and helping her reach new goals with the Rare Beauty!

“I want to thank you for all your hard work in making the brand such a beloved part of our community. None of it would have been possible without you. My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness — something that has been desperately needed in the beauty space. The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated. I knew when I founded the brand that we would need to win over skeptics who doubted our commitment to deliver great products with an authentic mission. But with all your hard work and dedication, I believe we have proven that we are building a brand that will deliver on our promise. We donated $1.2M to 8 grantees. We also launched #MentalHealth101, a campaign to rally the philanthropic community around mental health in schools, raising 68,000 signatures and $400,000 in support. If you’re wondering why you’re seeing this letter in the New York Times, it’s because I wanted to give your accomplishments the platform they deserve.” – Selena in an open letter to the team of Rare Beauty via New York Times.

Source: www.billboard.com