14 December: Selena became an investor of Gopuff

The financial source “Fortune” exclusively reports that Selena has invested into a grocery delivery company “Gopuff” that has been valued at $15 billion and is garnering attention for its super-fast delivery services.

“The first time I heard about Gopuff was one night when I was hanging out with some friends at home. We needed something from the store, but no one wanted to hop in the car and drive, so someone suggested Gopuff. I was blown away by how quickly our order arrived,” Gomez told Fortune in an email. “After that, I started hearing their name and seeing the Gopuff brand pop up all over.”

“When that deal closed, I was beyond thrilled and it really piqued my interest in the other aspects of business and investing,” Gomez said via email. “As for what is next, I have a few things up my sleeve.”

Gomez is also a co-owner and partner in Serendipity Brands, a NYC-based ice cream company born from restaurant Serendipity3. As part of the deal with Gomez, Gopuff will work with Serendipity Brands to offer its ice cream to customers. Gopuff SVP Dan Folkman said that the Serendipity collaboration is especially exciting given the startup’s interest in offering products from local businesses.

“We’re super passionate about working with local brands,” said Folkman. “Selena was obviously already a partner [in Serendipity] and she has her own flavor. So to be able to bring that flavor to the market and have it as a place where people can get it on Gopuff, we think is a homerun.”

Folkman said that figures like Gomez have an “unparalleled ability” to bring in new consumers, especially given their reach on social media.

Source: fortune.com