11 May: Selena presents her new True to Myself Foundation by Rare Beauty

Selena intruduces her new ‘True to Myself Natural Matte Longwear Foundation’ by Rare Beauty.

’48 shades. 48 stories. One community. 🤎 For our True to Myself Natural Matte Longwear Foundation, we brought together 48 women from across the Latin American diaspora, each representing a shade and bringing their own culture, identity, memories, and lived experiences into this @rarebeauty campaign.

Seeing everyone together honestly made me emotional. It was such a beautiful reminder that our community is not one story, one shade, or one definition of beauty. We’re layered, diverse, real, and deserving of being seen in our own skin. Every story belongs.

Love you all. Thank you to everyone who brought this to life @ultabeauty @bravocado._’ – Selena

 











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